Home of a mother, wife, writer

So, for the last day or so I’ve been thinking about author newsletters. How you make them, what you put in them, how often you send them.

I’m thinking of starting to send one out. But, again, I don’t know how to go about it. I know some of you have one. I’m subscribed to a few different ones. I’m not even sure where to start with it.

I don’t see me sending one out very often. Probably not more than once a month. Maybe when I just have a release or something going on.

And since I had an idea for a short story yesterday that’s part of the backstory in Slow Revenge, I thought about having that as a special bonus for newsletter subscribers. And maybe having other short pieces from different back stories. Or setting up a page on the blog here for that.

What are your thoughts on newsletters and bonus content? Do you subscribe to newsletters? What do you like to see in them? How do you make them?

Comments on: "Questions about Newsletters" (5)

  1. I use MailChimp. They have a tutorial on their site. It felt overwhelming the first day, but then I got used to it.

  2. I use MadMimi– I just found their templates and system easier than MailChimp’s, but I know a lot of people who are really happy with MC. It’s also free up to a decent number of subscribers.

    I’m only sending newsletters out when I have big news (calls for ARC readers/reviewers, info re: release dates, and I’ll send one out on release days). That only works out to maybe four times a year, or two newsletters per release. I’ve tried to put a short story in as a bonus but couldn’t figure out how to do that, and ended up posting it on my blog and linking through the newsletter. Once I figure out how to do it, I’ll make bonus scenes/content available to newsletter subscribers, too.

    As a reader of newsletters, I like them to be entertaining as well as informative. If I sign up for a newsletter and it comes every few weeks, I’ll usually stop reading (unless the info inside is consistently entertaining). More than one a week is almost always an automatic unsubscribe, unless I knew about the frequency going in. 🙂

    • Thanks for your comments!

      I set up an account on MailChimp and am going to try that out. If I can’t figure it out, I’ll probably try the one you mentioned.

      I kind of figured on only sending them out for mostly big news, like you said. Certainly not more than once a month(which seems to be about average from the other ones I follow, I think). Probably not even that often.

      When you linked to the short story in your blog, how’d you do that? Did you just password protect the post and put the password in the newsletter? or some other way?

      • I was going to do that, but that seemed kind of mean to my other blog readers who weren’t subscribers. I wish we could password protect a page instead of a post, so it doesn’t show up in people’s feeds. I ended up just posting for all and linking.

        MadMimi does have a service you can use to send files/documents out with newsletters, but I think you have to pay for it. I might go with that if the list gets big enough to make it worth it. Otherwise I’ll just post and link, since a lot of my newsletter readers don’t follow my blog.

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